"We've been working like mad," Guggenheim told the site about balancing work on the TV series and comic book. "It was a little while after the free comic we co-wrote with Geoff Johns for San Diego Comic-Con [when DC approached us]. We loved the idea because (a) we love comics and (b) we sensed the opportunity to do something that struck us both as unprecedented. We come up with a lot of stories in the writers room, but only have 42 minutes each week to tell them. That leaves a lot of story and backstory left over that we like having the opportunity to tell. To our knowledge, nothing's ever been attempted on a scale like this before."
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